Intel Corp. on Wednesday unveiled its latest generation of processors for personal computers and servers, featuring a new architecture that aims to boost performance and efficiency for artificial intelligence applications. The new chips, branded as Core Ultra and Xeon, are based on the company’s 10-nanometer manufacturing process and use a design called Sonoma that allows for more flexibility and customization. Intel said the new processors can deliver up to 2.5 times the performance per watt compared to its previous generation, and up to 4 times the AI inference throughput. Intel is facing fierce competition from rivals such as Nvidia Corp. and Advanced Micro Devices Inc., which have been gaining market share and offering more powerful and energy-efficient chips for AI workloads. Intel hopes to regain its edge by leveraging its strength in PC and server markets, where it still dominates, and by offering a comprehensive portfolio of hardware and software solutions for AI. The compan...